During Amsterdam Fashion Week 2019, WOW highlighted the work of emerging fashion talents with WOW, This is not a Fashion Show!
Together with four WOW Artists in Residence (Laura Dubourjal-Bergé, Eduardo Leòn, Amber Jae Slooten and Timna Weber) we explored the world of fashion design through a different angle.
While normally fashion weeks are known for over the top fashion shows and catwalk, we decided together with the designers to give more relevance to their ideas and inspirations. Giving in this way a possibility also to the public to get to know their work in a different way. How do they start with their designs? What inspires them? What is their vision of fashion and how do they bring this vision into the world?
With interviews, installations and a pop up store these young fashion designers showed specific and widening approach to fashion.